Complete visual identity design for Voy Yo!, the app that is revolutionizing rural commerce and local delivery. The brand revolves around a highly agile fox cub, which was animated to convey the speed and closeness inherent in the app's purpose. The project included comprehensive Brand Guidelines and marketing materials (digital/print). The objective: to make the purchase and delivery of products easy, fast, and local for the entire rural community.
Colombia
· Complete Brand Identity, creation of character & logo animation · Marketing Assets for advertising promotion campaigns
· Brand Guidelines for consistent usage of brand elements across digital and print pieces
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