Creation of the visual identity and the strategic concept 'Naturaleza que Conecta' (Nature that Connects) for GuiaNat, the leading natural tourism agency in Colombia.
With the Andean Spectacled Bear of Chingaza as its emblem and source of inspiration, this brand invites city dwellers to immerse themselves in the authenticity of Colombian landscapes, promoting a deep and revitalizing connection with the natural environment.
Colombia
· Complete Brand Identity, creation of character & logo animation · Marketing Assets for advertising promotion campaigns
· Brand Guidelines for consistent usage of brand elements across digital and print pieces
If you've made it this far, it's the perfect time to highlight
the authenticity of your project!
